How to Build a $1M Partner Pipeline in 90 Days
Most MSPs approach partnerships backwards. Here's the channel revenue playbook I've used to generate over $1B in partner revenue—condensed into a 90-day action plan.
January 1, 2026

AUTHOR
Head of Americas, Fortress Cyber
$1B+
Partner Revenue Generated
$5M → $80M
ARR Growth at $14B VAR
20,000+
Partners Enabled at $50B VAD
2
Companies Founded & Exited
Here's what I've learned strategically building, managing, and being part of multi-billion dollar partner revenue organizations: The companies that win aren't the ones with the best strategy decks. They're the ones who actually SEE what's happening in their operations, leverage the data, and ACT ON IT.
At a $14B VAR, I scaled mobile, cloud, and connectivity services from $5M to $80M ARR. At a $50B VAD, I built global enablement and engagement programs across 20,000+ partners. I founded and exited two companies.
The pattern across all of it? Success comes from visibility—SEEING AND KNOWING what's actually happening, not what you think is happening.
At Fortress, I lead go-to-market strategy and partner acceleration across the Americas, helping MSPs and MSSPs build profitable security practices through the Channel Enablement OS.
Fortress Cyber • Current
Leading go-to-market strategy and partner acceleration across the Americas.
$14B Value-Added Reseller
Scaled mobile, cloud, and connectivity services from $5M to $80M ARR.
$50B Value-Added Distributor
Built global enablement and engagement programs across 20,000+ partners.
2 Companies (Exited)
Founded and successfully exited two companies in the technology sector.
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